What firm doesn’t want to know the secrets of the top law firms in the country? I am certainly positive you do. I mean there is a reason their law firms are such a success. I read an article from Legal Marketing Reader called The 10 Habits of Highly Successful Law Firms written by John O. Cunningham and I want to share those habits with you. No matter what size firm you have these tips can vastly improve your profits, morale and client satisfaction. SO check it out!
- Selecting a Managing Partner to Manage: Allowing your attorneys to also manage the firm eliminates a great amount of time to focus on their clients and cases. Successful firms are now relying on professional management to manage their firms.
- Being a “Best Place to Work”: Companies that have the best employee environment and staff appreciation have the greatest financial performance and stability. Better job satisfaction results in better client satisfaction. And remember, you wouldn’t be where you are now or where you want to be without your staff!
- Institutionalizing Client Service: Successful firms place a strong emphasis on client satisfaction. Firms conduct client surveys on a regular basis to ensure consistency and the best possible service. They learn where they need to place more attention and what they are doing well. Also, in-house client service delivery training is a great benefit.
- Living with Your Clients: Alston Bird took the initiative to work as an employee at UPS to get a better understanding to prepare for a case. Other firms have had their clients speak at team meetings.
- Emphasizing that Clients Belong to the Firm and NOT the Lawyers: Firms have launched service initiative teams to better serve client needs and underline the importance of viewing clients as a valued asset to the firm rather than as “individual turf”.
- Using Technology to Improve Your Marketing and Client Relations: The advancements in technology are outstanding and provide us many options to increase productivity, revenue, client relations and marketing potential.
- Cultivating Transparency and Trust: Firms are becoming more and more open when sharing information with employees and clients to help foster growth. Firms are disclosing more information on their websites about who they are and what they stand for.
- Treating Your Alumni like Members of the Firm: Top firms acknowledge that alumni are an excellent source for referrals and in-house contacts of large corporations. Another firm has created an “alumni buddy program” that partners new young lawyers with alumni to mentor them, stay in touch and attend functions.
- Knowing and Promoting Your Core Focus: Successful firms are steering away from the “we do it all” message and focusing more on the specific industries that they serve.
- Being Involved in Charity and Community: Top firms are placing great emphasis on community service and participation in charity work and not just for their image. This helps boost morale, is fun and sociable and helps a great cause.
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