Why Every Law Firm Needs to Focus on Social Media Marketing

Facebook and Twitter have taken the world by storm. 80% of Americans have a Facebook page and spend more time on Facebook than any other website.

Currently, 88% of non- legal consumer based companies are actively using social media as a marketing tool to generate leads with 76% seeing increased traffic and subscriptions as a result of social media. BUT only 12% of law firms are using social media to promote their firms.

Why are law firms not taking advantage of social media?!

Here at 10 reasons to take advantage of social media to build your law firm:

1. Visibility – Social media allows you to constantly engage your audience and build a visible brand
2. Build Yourself as a Reliable Resource – You become the “go-to” person for your expertise and a voice people trust in your community
3. Build a Community – By reaching out to your audience and sharing information you strengthen your community
4. Highlight Your Services – Social media easily allows you to show off and discuss your services and you can easily respond to any questions
5. Develop Your Firms Culture – Social media allows you to portray your firms personality, helpfulness, expertise and customer service
6. Extremely Cost Effective – You don’t have to spend a lot to reap great benefits. 60% of small business spend less than $100
7. Inquire Better Hires – Social media introduces you to more qualified candidates and gives a deeper insight on the candidates
8. Increase Referrals – Social media vastly increases referrals. Customers can easily reach many people and share their experience and refer your firm to others in need
9. Receive Immediate Feedback – Your firm instantly can see your follower’s questions, responses, mentions and recommendations.
10. 10.  Helps Your Firm Stand Out Amongst an Intensive Competitive Market!

So why are you not taking advantage of social media again?

Start simple and slowly grow your presence. You will reap great benefits from such a simple marketing strategy. And whether you like it or not social media is on the rise.